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As the automotive industry starts its second century, it is dominated by a handful of large players. The mergers, spin-offs, consolidation and record sales volume over the last five years have created unprecedented size.

The automotive industry has reinvented itself over the past twenty-five years. The franchise of North American, and to a lesser extent, European manufacturers has been eroded by strong competition from Asian manufacturers. Imbalances in forecasted customer demand and legacy investments have led to over-capacity. Increased competition and technological advancements have intensified cost pressures.

Combining industry knowledge and innovating solutions, we help vehicle manufacturers, suppliers and retail networks deliver shareholder value and achieve operational excellence. SonSoft believes in long-term relationships and has invested in developing innovative solutions for automotives, the Supply Base, and Dealer operations. These solutions span product development, supply chain operations, customer connections, support operations and infrastructure management.